- 🔌 Marketing Plug
- Posts
- The Marketing Plug #13 🔌
Hello!
It’s George Mack here! Return of the Chief Plug Officer.
It’s Friday, so I’ll keep it essential-updates-only.
Ready to get plugged in?
Here’s the 0.1% of marketing information today:
🔌 Zuck’s AI Army 🤖
🔌 Hack of the day: Company Posts vs Employee Posts 💡
🔌 Zuck’s AI Army 🤖
I’ve read Mark Zuckerberg’s investor update, so you don’t have to.
TLDR: This image. That’s all you need.
🔌 Plug Takeaways:
Reels is BOOMING
Zuck says they get shared 2 billion times… every day.AI is the PRIORITY
After bragging about Reels, he goes straight into this:
“A key theme I want to discuss today is AI… There are 2 major technological waves driving our roadmap - a huge AI wave today and building a metaverse vision for the future.”
Wow.
He’s basically put AI before the Metaverse publically.
At least in the short term.Business messaging is another big focus
“The number of businesses using our other business massaging service - paid messaging on WhatsApp — has grown by 40% quarter over quarter.”AI agents coming to WhatsApp and Messenger
He says in the near future, tens of millions of small businesses are going to have AI agents acting on their behalf
Via WhatsApp and Messenger.
🔌 Plug prediction: This could be the next big marketing wave.
Ads that go directly into WhatsApp and Messenger — and the AI model sells the person on the product live in real-time.
“Click-to-messaging ads are a really important part of our overall ad strategy” - Zuck
It also means they can get around the iOS problems.
Metaverse was a narrative violation that distracted us from the unchanged truth that Zuck, more so than perhaps any founder operator in tech, is a commercial animal, a militant executor, and a ruthless consolidator of power when against the wall.
Not a stock rec. Risks remain.
— Bear Force 1 (@BearForce_Won)
1:34 PM • Apr 27, 2023
🔌 Hack of the day: Company Posts vs Employee Posts💡
Refine Labs just posted some wild data on employee posts vs. company posts.
What was it?
The employees of the company get 404% more engagement than the company’s posts.
🔌 How can you use this?
It’s a fine balance.
Forcing employees to post publicly about your company is very cringe.
However, the data speaks for itself.
Faces > Faceless brands
The CEO of Refine Labs, Chris Walker, gives his take: 4 and 7 are gold.
🔌 Daily Ad Plug
KFC apology ad (2018)
“The best marketing doesn't feel like marketing."
– Tom Fishburne
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George Mack
Chief Plug Officer 🔌