🔌 The Best Cold Email Of All Time 🥇

Hello!

Return of the Chief Plug Officer.

Ready to get plugged in?

Here’s the 0.1% of marketing information today:

• 🔌 The Best Cold Email Of All Time 🥇

• 🔌 AI Update: Personalised AI Shopping 🤖

• 🔌 10x YouTube Subscribers From One Video 💡

🔌 The Best Cold Email Of All Time

This is in the Plug Hall of Fame of copywriting.

I think this is the best cold email of all time.

It’s a teenager messaging the CEO of Snapchat to get a job.

The golden rule to writing a banger of a cold email?

🔌 Copywriting principles:

1. Call out the elephant in the room

“I understand your time is valuable”

2. Understand the context

Evan Spiegel is skipping through a million emails.

“I’ll only write you 3 bullet points”

The bullet points show he’s smart.

3. Clear ask

“Want to intern for Snapchat this summer as a high school junior. How?”

4. The Meta Game

The email is so well written - he’s shown Evan he’s a great communicator by applying basic copywriting.

Evan then wants to take a gamble on him.

🔌 AI Update: Personalised AI Shopping

AI is eating customer support.

D2C brands like CROSSNET are eliminating their whole customer support team — and it’s speeding things up.

🔌 Plug take:

Every e-commerce marketing funnel will have a personalized shopping assistant on it in the next 18 months.

🔌 10x YouTube Subscribers From One Video

WOW.

This YouTube video from an unknown-ish creator got 16 million views - and 10x his subscribers.

🔌 Plug Principles:

Wherever I go in marketing, I see the same principles over again:

Rule 1 - Marketing is a multiplier of a product

Rule 2 - Marketing = Traffic x Conversion

On YouTube, your traffic levers are: Thumbnail + Video Title

Let’s break ‘em down…

1. Thumbnail

The thumbnail is Lindy.

It’s the classic before and after — and shows you what to expect.

One of the fastest-growing YouTubers in the world, Iman Gadzhi, has 3 full-time thumbnail editors.

He only releases one video per week. They A/B test every thumbnail — and go back to old thumbnails to bring videos back to life.

Check out Iman’s growth:

2. Video Title

The video title is perfect.

“I built a Wildlife Pond - here’s what happened”

There’s 0 wasted copy.

And it gets you curious.

Here are Mr. Beasts’ top 6 videos of all time: Notice how similar the copy is.

🔌 Daily Ad Plug

Burger King (2023) flips the "most important meal of the day" on its head 💡

If you enjoyed this, forward this email to a friend or click the button below.

George Mack

Chief Plug Officer 🔌