🔌 I'm now the Chief Plug Officer

Hello!

George Mack here.

Update 1 - I’m delighted to announce the launch of The Marketing Plug 🔌

Information flow is the most important thing in marketing — and all daily newsletters I’ve subscribed to just repost terrible links to The Drum or Social Media Examiner (So I’m scratching my own itch)

Update 2 - This officially makes me The Chief Plug Officer 🔌 

In the words of Phil Collins, “I’ve been waiting for this moment for all my life”

In the past, I’ve spotted some of the world’s biggest creators right when they started.

I’ve never found a way to turn this into anything - until now.

Within The Plug, I can spot marketing insights and trends as they’re happening — and send you them live in real time.

Let’s get plugged in…

Here’s the 0.1% of marketing information today:

• The Hormozi Thought Experiment 🧠

• 10 questions that will improve your marketing strategy 🔥

• The 5 key differences between 7 and 8-figure brands 🤔

The Hormozi Thought Experiment 🧠

If you don’t know who this guy is - please unplug.

Alex has a remarkable ability to blend marketing and philosophy to leave you with an epiphany.

Here’s his thought experiment:

“The marketing gods have eliminated all your customers… Except for one.

Every single customer from this point on has to come from that one customer.

How do you treat that customer?

Once you’ve brainstormed on this question — do that stuff.

And then what you will see is the results you get from the remaining efforts of your advertising will compound.” - Hormozi

🔌 - The Plug loves thought experiments like this. It causes you to get creative and take a step back.

Rule of thumb: The stronger your referral rate, the stronger your marketing efforts. If your CAC is $10 - but they bring a friend with them, your CAC is actually $5.

10 Questions That Will Help You Improve Your Marketing Strategy 🔥

🔌 Plug Opinion: Andrea Bosoni is one of the most underrated content creators in marketing.

Here are his 10 questions that will help you improve your marketing strategy:

1. Are you giving people a good enough reason to choose your product over the category leader?

2. What are you doing for people visiting your site who aren’t ready to buy yet?

3. Are you targeting all existing bottom-of-funnel keywords?

4. Should you cut your worst-performing social media channel to double down on the best one?

5. Are you consistently collecting qualitative feedback from existing customers?

6. What would happen if your main traffic source went dry overnight?

7. Do you know how much it costs to acquire a customer and what their lifetime value is?

8. Are you keeping your messaging consistent across all different channels?

9. Do you have a process in place for updating and repurposing old content?

10. Have you explored ways to increase your margins by upselling to existing customers?

Harry Dry (Marketing OG) replied with a bonus one:

“If you shut down tomorrow how many customers would email us disappointed?”

🔌 Plug Take - Can’t answer these questions? Tell your boss you’re taking the afternoon off to think about it…

If your boss says you can’t do that, send me their email address and I’ll add them to our unplugged list forever.

The Difference Between 7-Figure and 8-Figure Brands

Taylor Holiday is one of the smartest marketers I’ve ever spoken to.

He’s the CEO of the Common Thread agency.

There’s probably only a handful of people on the planet who have worked with as many 7 and 8-figure brands as himself.

Recently, he wrote a fantastic Twitter thread: 5 Key Differences Between 7 and 8-Figure Brands

1. 8 figure brands have a higher returning customer revenue as a % of total revenue.

2. 8 figure brands have higher organic traffic as a % of total revenue.

3. 8 figure brands have a higher revenue per ad that they create.

4. 8 figure brands worry more about inventory eating cash. 7 figure brands worry more about having cash to eat.

5. 8 figure brands understand employees & partners are value creators. 7 figure brands see employees/partners as cost centers.

🔌 Plug Take - There’s so much wisdom in this.

Especially point number 5: If you want to make it to 8-figures, you have to adopt an abundance and investment mindset vs a scarcity and cost-based mindset.

This doesn’t mean you should be foolish with your marketing budgets - but you have to take calculated risks and investments to get ahead.

If you’re looking to go from 7 to 8 figures, get the whiteboard out and brainstorm on the Holiday Matrix.

🔌 Daily Ad Plug

Advert from Durex in 2010 😅

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George Mack

Chief Plug Officer 🔌