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🔌 Chat GPT’s New Alpha

🔌 Chat GPT’s New Alpha

The Marketing Plug #18

George Mack
May 05, 2023

Hello!

Return of the Chief Plug Officer.

Ready to get plugged in?

Here’s the 0.1% of marketing information today:

🔌 Chat GPT’s New Alpha 📈
🔌 Meta’s Gangsta Chess Move
🔌 Fiverr’s Genius Hiring Strategy

🔌 Chat GPT’s New Alpha

The new code interpreter in GPT-4 is going to be a game changer for marketers.

1. Create any kind of visualization, charts, and graphs

🔌 Imagine being able to plug all your marketing analytics into this — and get it to build dashboards in real-time, without requiring a data scientist.

1. Create any kind of visualizations, charts and graphs.
— Moritz Kremb (@moritzkremb)
12:54 PM • May 4, 2023

2. Every company will launch a Spotify Wrapped campaign

You know Spotify’s incredible wrapped campaign at the end of the year?

This takes a huge data science team to pull off.

In the future, every company will be able to build this and show you your personalized data — that you then share on social media.

Netflix wrapped. TikTok wrapped. Your favorite Shopify Store wrapped. Your gym membership wrapped.

🔌 Meta’s Gangsta Chess Move

Important Meta news that's flying under the radar:
Meta is mandating ALL new Shops use their native checkout and existing brands will be transitioned over soon.
They are pushing Shops ads heavily as well to get the signal back that was lost from iOS14.
Bullish longterm tbh.
— Ryan Banks ☔️ (@Ryan12Banks)
1:06 AM • May 5, 2023

🔌 Plug Take:

1. Don’t bet against Zuck

I’ve been waiting for this chess move for a while.

Apple reduced Meta’s tracking outside of their app,

So Zuck is responding by getting people to build more stores inside their app.

TikTok are also pushing this incredibly hard.

Not only does it solve their data problem — it also makes the companies more reliant on Meta and TikTok.

2. Frictionless payments

The next chess move to make is complete frictionless payments.

One-click checkouts - inside Facebook or TikTok.

If every company can convert customers inside the app, get better data, and at a higher conversion rate — it might be the death of Shopify 👀

🔌 Fiverr’s Genius Hiring Strategy

So @fiverr actually posted this job on LinkedIn, along with 50 other equally ridiculous titles.
Let's talk about how they :
- turned 357 employees into influencers
- ⬆️ career page views by 91%
- ⬆️ applications by 43%
- filled every single job
A social strategy breakdown 🧵:
— Jack Appleby (@jappleby)
9:20 PM • May 4, 2023

Fiverr wins at hiring & social strategy simultaneously 👏