AI Joe Rogan Is 🔥

Hello!

Return of the Chief Plug Officer.

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Here’s the 0.1% of marketing information today:

• 🔌 AI Joe Rogan Is 🔥

• 🔌 Elon Focusing On Video?! 👀

• 🔌 How Airbnb Built Trust For 150 Strangers 🙌

🔌 AI Joe Rogan Is 🔥

Joe Rogan can now speak fluent Spanish - thanks to AI.

This is insane!

🔌 What Comes Next:

1. Mass AI dubbing - Mr. Beast announced on Joe Rogan Experience that he was dubbing all his videos into Spanish, and they’re booming.
   
   This is going to be the new wave — Rather than hire actors, you’ll be able to do it in your own voice.

2. Global Fame - Currently, due to the language barrier, people like Joe Rogan aren’t as big in South America or Japan as they could be.
   
   And the same is true for those creators outside of the US and UK— once this gathers traction — people will start becoming more famous than ever.

3. Ad Translations - One of the biggest problems companies have (from experience) is translating their languages as they scale globally.
   
   This is a potential fix - meaning companies will be able to scale faster than ever.
   
   Only a % of the world speaks English — and a much smaller % are native speakers.

🔌 Elon Focusing On Video?! 👀

2 interesting things have happened in the last 24 hours.

1. Elon Tweeted this:

2. And then he did a live video where he restarted the Periscope code from 2015:

🔌 Plug Take:

Reading between the lines: he’s putting video and live video as a focus.

He clarified that he’s working on 4K and longer format on the platform too.

If you’re looking for Twitter engagement in the next 3-6 months, video is probably going to be a good shout.

Plug Mental Model: Jet Stream

Ride what the product manager wants. It’s the equivalent of swimming downstream.

Let’s hope Elon follows through on his promise to “improve the resolution."

😂

🔌 How Airbnb Built Trust For 150 Strangers 🙌

TLDR: You can attribute Airbnb’s success to 3 main areas:

1. Great UX/UI - Easy to use, built-for-trust website with top-notch filtering ability. You can even go co-pilot mode with your travel buddies.
   

2. Personal & Emotional touch - Personalized onboarding emails, emotional follow-ups & unique user content.
   

3. LVL 1000 Customer Support - A completely community-led approach with direct customer refunds & open customer communications which are considered in future updates.

Fantastic thread from Gergely.

🔌 Daily Ad Plug

Bloomingdale’s Dubai (2012) 😵‍💫

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George Mack

Chief Plug Officer 🔌